Before you select what you believe is the ideal color off Pantone Colour Chart, stop for a second and consider your audience. This is especially important if you’re marketing or selling globally rather than locally. You see, different colors have different meanings to different people. If you’re brand new to the cultural significance of a certain color the product, brand, or identity you’re promoting could end up failing before it possesses a possibility to remove! Let’s take a closer inspection at the cultural significance of color in just two of today’s emerging economies.
In China, the color red could very well be the most important. No where could this be color more prominent than about the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. Also, it is the colour the Chinese associate with fire, one of several five elements its people believe create exactly what exists in nature.
Interestingly, even though the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is definitely the color chinese people associate with another from the five elements, the planet earth, and thus, this color represents royalty.
In India, colour red represents something quite different: Purity. That’s in contrast to Western cultures where color white can be used to represent purity. Indian brides traditionally wear red gowns as soon as married their foreheads are adorned with a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of your union of two individuals, the colour red also symbolizes fertility and prosperity. The hue green represents the harvest or possibly a new beginning and, as with America, green is symbolic of nature. In India green is also the hue accustomed to honor Islam.
As common as green is, don’t apply it if you are considering using the services of Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those in Latin America, green represents death. But at the center East, green is the shade of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the wrong color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and then make sure you research your options!